Social media has become a major tool at companies and organizations and throughout the union movement, but social media’s full return on investment (ROI) can be tricky to calculate. According to the infographic below, many chief marketing officers measure social media success by site traffic, number of fans or followers, conversion, number of positive customer mentions, number of contributions and more.
Likewise, the infographic shows that most companies have plans to increase their social media marketing on Youtube, Facebook, blogs and Twitter and many have plans to increase their presence on LinkedIn, the same websites that many unions are already actively using.
The infographic also mentions that with any business plan, it is important to understand the objectives of a plan before taking on any social media. Objectives can be to drive short-term sales, engage customers online or increase your searchability. Each of these objectives can be achieved through different social media strategies. Unions can use different social media tools to connect with members, recruit new members, mobilize around an issue and reach out to lawmakers.
Check out the entire infographic below to learn more about social media ROI.
For more information about how your AFGE local can utilize social media, contact Chelsea Bland at firstname.lastname@example.org.