It’s been a while but we’re back! Did you miss us? A lot has happened in the past view months but we’re starting to settle back into our regular grove. This week we were invited by AFGE’s National Veterans Affairs Council to give a communications presentation at the council’s triennial convention. With this training opportunity we were able to connect with members who were eager to learn about the function of the AFGE Communications Department and explore various communications methods. We only had four hours to work with so we had to make it count!
During the training we provided members with an overview of the department’s functions, tips on speaking to the press, refresher on writing tips and information on how social media can be a useful communications tool. We also stressed the importance of incorporating digital communication tools and strategies into all areas of union activity. So often, we find that our folks are stuck in the old ways of desk drops and printed newsletters. This overview hopefully gave them a few new ideas to refresh their communications tactics and wow their members with new ideas to keep them engaged.
Admittedly we probably tried to cram too much information into the four hour session. This is definitely something to keep in mind for next time. Despite the somewhat fast pace, we were able to speak to our members on a variety of topics and get them out of their seats for an interactive activity that involved mobile device photography. We’re all about using the tools at your disposal and making your time and talents work for you!
All in all it was a great session! We look forward to the continued expansion of our training program. We can’t end this post without a picture of the scene outside the conference hotel in beautiful San Juan, Puerto Rico.